Volvo in Golf - Heritage

In 1988, Volvo became the first major long-term supporter of the European Tour. Seven years later, this partnership was reinforced by the creation of a relationship with the Chinese Golf Association. Now, with in excess of 120 title sponsorships under our belt, we have successfully showcased our premium brand and created sustainable business relationships with our many clients worldwide who share our passion for golf.

Published: 2011-12-14

Last updated: 2012-03-19

With effective media exposure, millions around the world have seen our recognisable brand on the tees, greens and fairways of the world. And we don’t just encourage professional golf; our groundbreaking amateur tournament offers a true Volvo in Golf experience which includes the unique possibility of Playing with the Pros on the European Tour.

Volvo Event Management – Golf, is based in Gothenburg, Sweden where we manage the company’s global golf sponsorship on behalf of Volvo Car Corporation and Volvo Group. We currently have a portfolio of four world-class events.

Volvo Golf Champions

In keeping with Volvo in Golf’s constant ambition to be at the cutting edge, the first-ever true Tournament of Champions on the European Tour was inaugurated in 2011. The Volvo Golf Champions is open only to European Tour players who have won an event during the previous year, or those who have 10 or more European Tour wins to their name.
www.volvogolfchampions.com

Volvo China Open

Inaugurated in 1995 and on the European Tour roster since 2004, the Volvo China Open is the nation’s most revered event and one of the most prestigious open championships in world golf. Developing at pace thanks to Volvo’s ongoing investment and a solid relationship with the world’s fastest-growing golf market, the Volvo China Open journey has progressed beyond many much more established events. The annual Volvo China Junior Championship provides a pathway for the country’s ever-expanding number of young golfers with a chance to qualify for the Volvo China Open.
www.volvochinaopen.com

Volvo World Match Play Championship

The World Match Play Championship dates back to 1964 and is one of the most iconic events in global golf. It is widely seen as the unofficial World Championship of match play golf, and Volvo took over as organiser and title sponsor in 2009. By marrying tradition with innovation, Volvo has reinvigorated this flagship event, introducing qualification on merit and attracting golf’s top stars. The field for the 2011 was the strongest in the history of the event with the top three golfers in the world and all four ‘Major’ champions amongst its 24-man line-up.
www.volvoworldmatchplaychampionship.com

Volvo World Golf Challenge

The Volvo World Golf Challenge is Volvo’s golf tournament for customers and prospective clients. Every year, about 50,000 club golfers from more than 25 countries have enjoyed this experience.
www.volvoworldgolfchallenge.com